[ARCHIVES] BEN POBJOY & LOSING 100LBS ONE STEP AT A TIME

I’m pretty cynical about advertising, as most people are these days - especially when it promotes a giant telecommunications corporation.

But, Ben Pobjoy's video affected me in a way I never expected an Ad would. It also restored a little bit of faith that creativity & consciousness can be turned into commerce.

[See Ben's Video here: www.youtube.com/watch?v=RxmSvUDjBA8

Ben is the Creative Director of Behaviour, an Agency that creates compelling ideas that are beloved by consumers and clients alike and founded on the premise that what a brand does is more important than what a brand says. Ben's journey took place over 5800 km and led to him losing 100lbs in the process.

Dhani Oks